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Gz1

A Gadzooks store, c. late 1990s-early 2000s.

Gadzooks was a mall-based clothing retailer aimed at teenagers based in Carrollton, Texas. It was founded in 1983 as a t-shirt business owned by Texas businessmen, Jerry Szczepanski and Larry Titus. After achieving success, Gadzooks expanded its product line to sell a broader assortment of clothing aimed at teenagers. The company logo included the Volkswagen Beetle and all stores had a life-size version of part of a Beetle inside. In 2003, it dropped its shrinking male clothing line to focus exclusively on female clothing. The store promoted this with ill-received ads with statements like "Proud to be Sexist" and "Stop Equality". Eventually, Gadzooks filed for bankruptcy twice. In March 2005, Forever 21 purchased the chain and closed underperforming stores, reducing the number of locations from 243 to about 150. The chain is considered defunct and operates as part of the Forever 21 chain (Gadzooks21 and 21Men).

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