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1970s Korvettes store commercial

1970s Korvettes store commercial

E. J. Korvette, also known as Korvettes, was an American chain of discount department stores, founded in 1948 in New York City. It is notable as one of the first department stores to challenge the suggested retail price provisions of anti-discounting statutes.[1] Founded by World War II veteran Eugene Ferkauf and his friend, Joe Zwillenberg, E.J. Korvette did much to define the idea of a discount department store. It displaced earlier five and dime retailers and preceded later discount stores, like Walmart, and warehouse clubs such as Costco.[1]

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